The Smartest Path to Elite Physique Development Starts Here
J3U Coaching combines cutting-edge education with real-world experience to take your physique to the next level.
Why Most Athletes Struggle to Reach Their Potential
You train hard, but your physique isn’t reflecting the effort.
You’ve worked with coaches who gave cookie-cutter plans and poor guidance.
You're unsure if you're truly maximizing your potential.
Your diet and training aren’t optimized, leaving progress stagnant.
You struggle with managing recovery, fatigue, or performance across phases.
You have never gotten into true contest shape before.
The problem isn’t your effort—it’s the approach. That’s where J3U Coaching changes everything.
Why J3U Coaching is Different
We Don’t Just Coach—We Educate, Execute, and Elevate.
Long-Term Development Focus
No quick-fix, crash-diet nonsense—J3U builds athletes for sustainable success to reach your true long term potential.
Personalized & Adaptive Strategy
Whether its training footage review, nutrition structure changes, or better supplementation strategies each client needs their own personalized process to being the best athlete they can be.
Elite Education
Every J3U coach is personally mentored Luke and John and backed by the evidence-based J3 University curriculum.
In-the-Trenches Experience
Coaches who have competed, coached pros, won pro cards, and refined their methods through hands-on application.
Data-Driven Coaching
We analyze biofeedback, training data, and nutrition to create the most optimized plan for you.
“Learning how to train properly and control/own each rep has been one of the biggest takeaways from working with Alex and the J3U team. My progression has skyrocketed since joining and being able to have a coach and team who I trust makes following the plans easy.” - Tyler Neeley working with Alex Baugh
The J3U Coaching Process
Step 01
Free Consult Call
Discuss your goals, struggles, and find the right coaching fit for your needs.
Step 02
Customized Blueprint
We build a tailored training, nutrition, and timeline for the entire process and cover the why’s in an onboarding call with you.
Step 03
Weekly Monitoring & Adjustments
Ongoing support, feedback on check ins and training footage, and adjustments based on your progress
Step 04
Elite-Level Execution
We refine your approach, optimize every phase, and push you toward your best physique.
Real Athletes. Real Results.
Emillie R.
6 months transformation
I started working with Chris with the goal of stepping on stage at a local show by the end of the year.
One show, one season, a check off the bucket list. Very quickly, I felt like I could trust in him, the plan, and ultimately myself. Although I planned on competing one time, the outcome of our season together reflects my empowerment as an athlete and the spark that was lit by Chris.
“Coach” feels like an ordinary word to describe what is so extraordinary about working with Chris: Growing as a human, and then realizing through that growth that you’ve been able to do something great- something that you didn’t even know you were capable of. My one regret is that I didn’t get started with Chris sooner.
A.J.
18 months transformation
203 ⟶ 192
My first prep with Chris Perry, I was coming off some very bad experiences with coaching. I could tell he took that very seriously and assured me from the very beginning that was going to be a very different experience for me. During our first contest prep season together, I won my novice class and took 2nd in the open. From there, we went into the most productive improvement season I’ve ever had — everything was structured, intentional, and executed with purpose. When we came back, we walked away with two overalls.
Beyond the results, I’ve built a real friendship with Chris. That trust made everything easier: I never second guessed a single move he made. He’s calculated, consistent, and always has a reason behind what he’s doing. His plans are organized, and he expects you to execute with authority.
If you’re ready to level up and win — not just show up — Chris is who you want in your corner.
Abby C.
6 months transformation
Won Open Bikini Overall in 2024
Won Open Bikini F / turned pro @ NPC USA's 2025
Austin C.
6 months transformation
Moved up a weight class
33lbs of stage weight, and won 2 open BB overalls
James S.
19 months transformation
208 ⟶ 198
Chris Perry and I met three years ago when I was brand new to bodybuilding—driven, but lacking direction. From the start, his attention to detail and deep knowledge of the sport stood out. He coached me through my first competition and has continued to guide me ever since. He’s been there every step of the way, not just as a coach, but as a mentor, supporter, and friend.
Chris doesn’t just train you—he teaches you. He communicates clearly and consistently, ensuring I not only understand what we're doing, but why we’re doing it. That level of education has helped me take real ownership of my journey and become not only a stronger, smarter athlete, but also a better coach myself.
Physically, he’s elevated my performance with strategic, personalized training. Mentally, he’s helped me develop confidence, discipline, and resilience that carry over into every part of life.
We’re not just prepping for shows—we’re building long-term success. Chris Perry isn’t just a coach—he’s a true professional, an educator, and someone who genuinely cares about the people he works with. He sets a standard that’s rare in the coaching world and I’m proud to be one of his athletes.
Tania C.
12 months transformation
2023 to 2024 pro card run
Won 3 Master classes, 2 overalls, and 1 ifbb pro card
Meet Your Coaches
Colton Schulze
Personal Trainer / Contest Prep Coach
Colton Schulze is a seasoned fitness professional with a diverse and accomplished background. He served as an Army Physical Training Instructor from 2009 to 2015, building a strong foundation in discipline and performance training. From 2018 to 2020, he worked as Head Trainer, before going on to own and operate MetaForm Fitness from 2020 to 2023. Over the years, Colton has worked with more than 50 athletes across multiple seasons of competition prep and offseason training, achieving 8 Overall Wins in categories including bikini, figure, wellness, women’s physique, classic physique, and open bodybuilding. His expertise spans both athletic performance and competitive bodybuilding, making him a highly respected coach in the industry.
CERTIFICATIONS
ISSA CPT, J3U Level 1, Studied Kinesiology at Boise State University
Jamie Granville
Personal Trainer / Contest Prep Coach
Jamie Granville is an experienced online coach and educator, specializing in creating tailored strategies for nutrition, programming, and supplementation for every athlete she works with. Her approach blends science-based planning with real-world application, ensuring her clients achieve peak performance. Beyond coaching, Jamie actively competes in the Women’s Physique Division within the CPA, bringing firsthand competitive experience to her athletes and a deep understanding of what it takes to excel on stage.
CERTIFICATIONS
J3 University, Functional Diagnostic, Nutrition Practitioner, Pre-Script Level 1, BCRPA, Canfitpro Nutrition, Precision Nutrition
Darren Farrell
Personal Trainer / Contest Prep Coach
Darren Farrell, a seasoned personal trainer who began his career in 2012, has been coaching online for over 12 years with remarkable success. His expertise has guided athletes to achieve prestigious milestones, including IFBB Pro Card wins across multiple divisions such as bikini, figure, and classic. Darren’s coaching excellence has also led three of his athletes to compete on the Olympia stage in figure, fitness, and classic categories - with many more poised to follow in their footsteps.
CERTIFICATIONS
EQF level 3 and 4 Fitness Instruction, Group Instruction and Personal Trainer, J3U Level 1 & Female Module, BA Economics, MSc Applied Sports Nutrition
Braeden Kardash
Online coach, Educator & National Level bodybuilder.
Braeden Kardash brings a wealth of knowledge and experience to the team, backed by an impressive track record as an online coach, educator, and National Level bodybuilder. His expertise and dedication have made him a trusted figure in the fitness industry, inspiring and guiding countless individuals toward their goals.
CERTIFICATIONS
J3U Level 1 – ISSA Certified, Nutritionist – ISSA Certified, Health Coach – NASM, Certified PT
Alex Baugh
Personal Trainer / Contest Prep Coach
Alex Baugh is a highly accomplished coach with an outstanding competitive background, having participated in prestigious events such as NPC Nationals, NPC Texas State, NPC Arnold Amateur, NPC Alabama State, NPC Greater TN Valley, NPC Chattanooga Night of Champions, NPC Beach Bash, NPC Total Body Tupelo, NPC Knox Classic, NPC Vulcan Classic, NPC Iron City, NPC Clash at the Capstone, NPC Riptide Classic, NPC Muscle for Heart, and NPC Rocket City. His coaching achievements are equally impressive, with 72 class wins and 24 overall wins between 2019 and 2023, along with guiding athletes to earn 3 IFBB Pro Cards.
CERTIFICATIONS
B.S. Biobehavioral Nutrition and Wellness - University of Alabama at Birmingham, J3U Level 1
Chris Perry
Personal Trainer / Contest Prep Coach
Chris Perry is a proven champion in the competitive bodybuilding circuit, boasting 8 Open Overalls, 6 Novice Overalls, and an impressive 38 Class Wins between 2022 and 2025. His track record reflects both his expertise and commitment, making him a standout figure in the sport and a highly respected coach.
CERTIFICATIONS
NASM CPT, J3U Level 1
Renee Jewett
Personal Trainer / Lifestyle Coach
Renee Jewett is an IFBB Wellness Pro, former Olympian, and lifestyle transformation coach who helps women build strong, confident physiques without sacrificing balance. She combines her experience, empathy, and proven methods to guide women toward lasting results—whether the goal is fat loss, muscle development, or simply feeling empowered in their own skin.
CERTIFICATIONS
J3U Level 1, Precision Nutrition Level 1
Take the First Step
Are You Ready to Bring Your Physique Development to the Next Level
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